Denis Kartavtsev

- Product marketing research: size, trends, structure, customers needs, competitors, partners
- Product go-to-market strategy: segmentation, target market selection, positioning, value prop.
- Branding, packaging
- Go-to-market program execution and control

Startup company backed by IBS - #1 IT grooup in Russia (5000 people) led by technology visionaries which also cosult the government on IT policy.

The company develops emerging short-range wireless technology: 802.15.4 Stack, Zigbee protocol stack, Zigbee modules (ZigBit) and other wireless hardware designs complemented by strong integration services culture of parent company and aided by short range wireless integration platform for ERP, SCADA, and other back-end enterprize and industrial systems.
For reference:
www.meshnetics.com
www.zigbee.org