Ekaterina Sidorova

Ekaterina Sidorova

Ecommerce manager / Project leader

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Previous: Nadom group - a member of the Otto group, La Redoute, Club des Créateurs de Beauté, PPE Group, Jacques Dessange (Franchise), Kidsave International Inc


Previous: Lomonosov Moscow State University



    Project manager with successful experience in brands promotion through marketing, product and website management, marketing professional with proven ability to identify, analyze, and solve problems to increase customer satisfaction and control costs.


Project head

At Nadom group - a member of the Otto group

From October 2014 to July 2015
Managed new brand creation and web shop launch (Apparel and home textile assortment) ; Developed brand strategy and marketing communication ; Planned short-term operations and commercial investments for the test period ; Planed customer acquisition strategy (media inserts, BTL action, online...
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Brand manager of Ellos brand

At La Redoute

From January 2010 to October 2014
Implemented Brand marketing strategy in Russia with maximum fit to company' brand image ; Set up campaigns, rules and lists for the online and offline campaigns ; Chose and control launch of new assortment including participation in product certification and customs ; Planned assortment...
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Project manager

At Club des Créateurs de Beauté

From July 2009 to December 2009
Managed Start-up project; Planed customer acquisition strategy ; Produced Customer service procedures and guidelines to ensure best customer experience ; Planed new products launch (certification, product description and presentation) ; Briefed mail-order and web materials ;

Project head

At PPE Group

From October 2005 to May 2009
Developed and executed strategies and tactics to reach sales plans ; Analyzed analytical reports to adjust strategies and plans ; Led the seasonal creative briefing process ; Planned media advertising and controlled marketing related expenses ; Managed and coordinated activities of the...
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At PPE Group

From July 2003 to October 2005
Participated as a member of the team in Sales plan fulfillment ; Briefed the agencies (French, Russian, American) and secured approval of the team members ;


At Jacques Dessange (Franchise)

From February 2002 to May 2003
Executed marketing research and market monitoring ; Produced and analyzed weekly, monthly reports ;


At Kidsave International Inc

From August 2001 to January 2002
Translated all kinds of supportive, informational materials ; Coordinated special events ;


  • Administration de bases de données
  • Blogging
  • Brand management
  • Budgeting
  • Business Training
  • Database
  • Database Management
  • Direct Marketing
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