Natalia Oreshkina

Natalia Oreshkina

Digital Manager

I'm looking for new opportunities
 

Previous: Freelance, TASS, Bringo, Samsung Electronics, PublicPost, Rossiyskaya Gazeta, Rambler, IMHO VI, Gazeta.ru, Webmoney Transfer

 

Previous: National Research University - Higher School Of Economics, Lomonosov Moscow State University

Experiences

Digital Manager

At Freelance

From 2017 to 2018
* Targeted advertising in social media (Facebook, Instagram); * Bloggers selection and following communication about a cooperation; * Recommendations for SMM managers on creating content.
 

Digital Manager

At TASS

From May 2016 to July 2017
* Management of Internet Technology Development Department; * Traffic management; * Audience engagement; * Supervising of traffic monetization by Programmatic; * Web analytics (Google Analytics, Yandex Metrics, .io etc.), monitoring and analysis of site metrics; * Traffic channels...
Read more
 

Internet Marketing Manager

At Bringo

From October 2014 to February 2016
* Marketing strategy development, forecasting and budgeting of marketing activity; * Web site traffic increasing; * Mobile apps promotion; * Selection of advertising channels (context, media display campaigns, SEO, installs, SMM); * Cooperation with bloggers (Wylsacom, Artemy Lebedev) for...
Read more
 

Senior Marketing Communications Manager

At Samsung Electronics

From June 2013 to January 2014
* Developing and consolidation of marketing strategy; * Communications with project managers, departments, business partners; * Preparation for thematic conferences participation; * Advertising materials and POSM ordering; * Preparation for apps contests for developers.
 

Head of Marketing

At PublicPost

From January 2012 to June 2013
* Marketing management, budgeting; * Hiring and training of personnel for the department; * Developing and implementation of marketing strategy to get traffic to the site and increase project awareness (channels and tools selection, advertising campaigns, effectiveness analysis); * SMM...
Read more
 

Web Marketing Specialist

At Rossiyskaya Gazeta

From January 2009 to December 2011
* Management of a multilingual international Web project by Rossiyskaya Gazeta (Russia Beyond the Headlines); * Developing and implementation of marketing strategy ( SEO, SMO, Google News, Google AdWords, banners, cooperation with others online media). Advertising channels effectiveness analysis;...
Read more
 

Group Brand Manager

At Rambler

From August 2007 to January 2009
* Management of a group of Rambler entertainment projects. The traffic increased by 25-42%, pageviews by 40-140% (depends on project). Games and Horoscopes projects became market leaders; * Development and implementation of product marketing strategies, annual budgeting; * Statistics analysis,...
Read more
 

Marketing Manager

At IMHO VI

From January 2005 to April 2007
* Participation in preparation and implementation of the marketing strategy; * Marketing communications, analysis of marketing activity; * Internet advertising market researching (industry, competitors, web sites, advertisers, digital technologies); * Preparation of presentations about internet...
Read more
 

Business Development Manager

At Gazeta.ru

From 2004 to 2005
 

Skills

 
  • Advertising
  • CSS
  • Digital Advertising
  • Google AdWords
  • Google Analytics
  • HTML
  • Marketing
  • Marketing communications
  • Show all skills (18)

Langues parlées

 
  • Russian
  • Italian
  • English