Olga Chunosova

3YP , Annual National & Regional channel strategies development
BTL, FSE, OFC budgets development and control
Regional targets development, performance control.
Operational plans development and management of activities, people and processes related to trade channel marketing and Sales activities.
Promote synergies between Sales and Marketing areas and promoting Brand connection to our consumers.
Deliver Best Practice sharing within Sales Divisions and Trade channels that drives business performance.
Interpretation and communication of knowledge about Trade channels and Shoppers/Consumers
Support sales needs and demands in sales technologies, methods and tools.
Develop sales KPI per segments
Develop and implement commercial projects
Develop & implement sales projects to increase sales team efficiency

• Develop 3YP & country channel strategies based on overall company’s targets & priorities
• Develop execution operational plans and manages all actions, activities, people and processes related to country market by channel
• Develops/cascades down Trade/Consumer activities, promoting synergies between Sales and Marketing areas and promoting Brand connection to our consumers.
• Develop,cascade & trace execution of POC Execution Standards per channel
• Develop yearly national promo strategy for all channels based on country's brands’ strategies & priorities. Prioritizes activities related to POC Activation and resource effectively to ensure successful implementation.
• Delivers POSMs sets recommendations per channel by type, placement, consumer & sales impact

• Managing Trade Marketing activity across Russia
• Coordination, control and submit of annual Regional TM activity plan (regional Off trade, Consumer Promo, on-trade activities, non traditional channels)
• Coordination, control and submit of annual regional TM financial budget
• Control of efficient Regional budget fulfillment
• Management and control of the TM regional team activity
• Evaluation and analysis of the Promo activity
• Trade assets installment control
• Development and implementation of Regional TM procedures
• Management of the Regional TM team (6 TM managers, 14 coordinators)
• Objectives setting for the subordinates and monitor their activity to ensure operational efficiency and further employee development

• Implementation and management of the company business strategy in the territory
• Plan, develop and manage sales and distribution structure in the territory
• Plan and fulfill annual regional sales and financial budgets
• Developing sales in the region by increasing the distribution level and improving the sales structure
• Management distributors performance, KA performance
• Management sales through non traditional channels ( hotel chains, restaurant chains, railway, airports)
• Operational management of the sales team (4 ASMs,12 supervisors,46 SRs)
• Objectives setting for the subordinates and monitor their activity to ensure operational efficiency and further employee development
• Active participation in planning, organizing and executing TM activity in the assigned region
Competitors and business analyses of the region

• Territory Management of the company business in the territory
• Securing maximum sales and distribution
• Plan, develop and manage sales and distribution structure in the territory
• Management of the sales team (10 supervisors, 27 SRs)

• Territory Management of the company business in the territory
• Securing maximum sales and distribution
• Plan, develop and manage sales and distribution structure in the territory
• Management of the sales team (10 supervisors, 27 SRs)

• Understanding the distributor’s business
• Supplying new retail customers to distributors
• Preparing Business Development plan for each Distributor
• Sales forecast, stock management
• Monitoring of the customer’s payment position
• Trainings for distributor SF
• Competitive activities monitoring