Chief Marketing Officer,

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En poste chez Спортмастер (Sportmaster), Inbox Russia

Précédents : Otto, KupiVIP, TSUM - Department Store, Altadis


Précédents : Ecole Supérieure De Commerce Paris - Ecole Europe Affaires, ECOLE SUPERIEURE DE COMMERCE EXTERIEUR, Ecole Supérieure De Commerce


    En résumé

    Over 20 years of proven successes in FMCG, retailing (online and offline) or consulting over various cultural & development backgrounds, from start-up to on-going businesses including business turn-around Growth revenue & volume track record in different regions in FMCG or online retailing Excel in strategic analysis and business model implementation including strategic partnership (industry or sales & marketing) Marketing expertise & understanding of all aspects of marketing & branding in BtoB & BtoC Successes in consultancy in Marketing services, strategy and business development Excel in team building and personnal development Fluent in English, Spanish, French, Russian Specialties: Strategic marketing & brand management, sales & business development to support revenue growth in fierce competition environment. Success in purchasing, value chain management, people development, partnership management & optimisation under various model (licensing, joint-venture,...)


Executive Director

Chez Inbox Russia

De novembre 2009 à aujourd'hui
As Executive Director, I was in charge of the management, the growth of revenues and workload of the agency. Main purpose of Inbox's activities is to improve the efficiency of commercial and marketing plans through the understanding of interactions with consumers and their relevant translation into ...
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General manager

Chez Otto

De février 2014 à mai 2014

Chief Marketing Offcier

Chez KupiVIP

De octobre 2011 à décembre 2013
In charge of all marketing activities for KupiVIP Holding - leading a team of 33 persons covering Product development, Online marketing, CRM, PR& advertising, Design & Product design, along with management of Private Labels departement and Shoptime leadership. Growth of members’ and buyers’ ...
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Marketing Director

Chez TSUM - Department Store

De octobre 2008 à septembre 2009
Heading department made of 5 divisions – Creative Department, In-House Production, Loyalty Programs, Trade Marketing and Advertising & PR – 76 subordinates. Set-up of new organization, definition of duties and responsibilities; budgeting; sales planning; Budget 12 ME Design, development and ...
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Marketing Director Russia

Chez Altadis

De 2005 à octobre 2008
Altadis is a tobacco company, that entered Russia in 2005 through take over of russian independent player in order to develop its portfolio of international brands on the 2nd market worldwide in volume. Appointed as Marketing Director, my main assignement is to turn around the company from a former ...
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Brand group manager

Chez Altadis

De 2004 à 2005
In charge of portfolio of brands & products, I was in charge of the development of key brands in cigarettes & RYO/OTP products outside France. Issuance of Strategic plan on RYO/OTP, rejuvenation of key brands, opening of 2 markets in Western Europe (Italy & Germany) for RYO. Introduction of ...
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Brand manager

Chez Altadis

De 2002 à 2004
In charge of the second brand of cigarettes on French market, did develop and made executed plans aiming at boosting the brand's market share. The brand market share grew from 2.5% up to 5.1% MS, and from the 11th to the 6th place on the market. Brand was launched under my recommendation & ...
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Regional Export Sales Manager

Chez Altadis

De 1994 à 2002
Appointed a market manager for non French speaking african countries, I grew in position and duties over 7 years, moving in position each 2 years and covering different geographical areas - North & South American, Balkans, Central Asia, Caucasus & Russia. In 1998, I was appointed as Regional Export ...
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  • Leadership
  • Mobile

Langues parlées


Centres d'intérêt

  • Strategic planning
  • brand equity
  • innovation management
  • management training & people development
  • reading novels & biographies
  • running