Yana Vlasova

Yana Vlasova

Media Solution Center: Marketing & Acquisition, Samsung Electronics

Москва, Россия

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  • На сегодня
    Январь 2013

    Media Solution Center: Marketing & Acquisition

    +5000 сотрудников

    * Coordinate all works related to Samsung Hub launch: cooperation with head quarter for daily performance and reporting, control of technical support and operations;
    * Establish strong working relations with content distributors to ensure best commercial terms on the market and joint co-op programs for titles launch;
    * Negotiate agreement terms and provide contract support for accurate execution;
    * Build internal metrics for content selection;
    * Coordinate participation in industry events;
    * Elaborate content price policy;
    * Marketing strategy planning and campaigns management; budget forecast;
  • На сегодня
    Январь 2013
    Август 2010

    Acquisition Manager

    Stream LLC, the subsidiary of Mobile TeleSystems (MTS)

    * Representing STREAM Media `Cloud' Service in front of movie industry, major and independent studios/ labels, business partners;
    * Identifying studios/ distributors to work with and negotiating commercial terms/ contracts;
    * Provide strategic direction to catalogue development for New Media Products;
    * Supporting New Media Marketing team with promotional activities and negotiating marketing terms with content right holders
  • На сегодня
    Июль 2010
    Март 2005

    Marketing Manager

    NBC Universal

    * Driving profitable growth in New Release category including set financial goals, development of New Release strategy, pricing recommendations, promotion initiatives;
    * Provide strategic direction to product scheduling, drafting opportunities, competitor analysis, market analysis;
    * Maximise key franchises - working to leverage back catalogue on top franchises;
    * Manage category marketing budget;
    * Manage creative materials including packaging, advertising and POSM;
    * Driving synergies within NBC Universal divisions, Consumer Goods Licensors and developing cross category Marketing Campaigns;
    * Running post-campaign analysis, financial tracking on top titles/ campaigns;
    * Developing growth strategies in new business directions: new formats and digital sales.
  • На сегодня
    Март 2005
    Январь 2002

    Promotion Manager

    BMG Russia

    * Developing and implementing promotion campaigns including non-standard cross-promo activities and information sponsorship programs;
    * Developing and maintaining strong working relationships with media partners;
    * Manage promotion budget;
    * Conducting promo events and press-conferences;
    * Establish long-term relationships with media/ PR/ promotion agencies;
    * Monitoring competitors' activities and initiating quarterly industry meetings;
    * Contribute to new business development: digital sales and special projects (content sales for advertising, movies, etc.)
  • На сегодня
    Декабрь 2001
    Июнь 2001

    PR manager

    50 - 199 сотрудников

    * Developing and executing PR strategy;
    * Coordination relationships with Mass Media;
    * Composing press-releases, news updates, press-clippings;
    * Conducting press-conferences, special events;
    * Initiating promo-articles.
  • Moscow State University by M.V. Lomonosov


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Ее компетенции

  • Campaign analysis
  • Strong negotiation skills
  • Product scheduling
  • Presentation skills
  • New Media
  • New Business Development
  • Market analysis
  • Forecasting
  • Content selection
  • Content Acquisition
  • Competitor analysis
  • Catalogue development
  • Strong project management

Ее языки

  • Английский
  • Русский

    Ее последние новости

    Новые контакты
    Александра Чистякова
    Наталья Марьясова
    Grag Park
    Larisa Durand

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